So the advice here is (from my understanding, not a tax lawyer) sound, but it is "unsound-adjacent" -- so a lot of people will start from this basic understanding and then go off into crazytown. So like influencers get to hear other influencers explaining this "you can reinvest your profits and then you won't have profits" type of advice... but then they will put it right next to unsound advice about "by the way, a great way is to invest in a "business" trip to Greece to sail the Mediterranean, it is "team-building" between you and your spouse and kids who are all employees of your little influencer company, oh by the way you should buy fancy watches so that you can show them off in your videos, and get a very expensive hairstylist to do your hair -- as long as you make a video about it!" And it's like, no, the tax courts actually have procedures they follow to determine if those things are personal expenses or business expenses and 90% of the advice that you hear here are some form of tax fraud. But from the point of view of a company, as the tax year comes to an end you hopefully have extra money left in the bank, now you can either use it to buy things that the company needs and thus grow the company, or you can hold onto it where if you're a C-corp the government will take 21% of the year-on-year delta, or you can pay it back to the shareholders as a dividend and they pay 15% capital gains tax on it. (And of course you don't have to dump the whole account into just one bucket, you can choose how much goes into each of the three.) And when it gives the advice "pssst, you should probably reinvest most of it," that's a standard practice explicitly sanctioned by the government.
It's utterly maddening to me how much annoying doublespeak permeates through corporate American culture. Even when management does something that seems objectively awful, they always feel a need to try and spin it into something aggressively positive (e.g. treating layoffs as an "opportunity to reorganize"). You can't speak candidly about anything because anything remotely negative will come off as a "bad attitude" or "not a team player". After a job interview I'm expected to send an email about how I "appreciate the opportunity regardless of the outcome". I suppose that's not completely untrue, but to some extent if I don't get the job it really is a waste of time for both parties. I've been told you're supposed to send a thank you letter even if you're declined , which feels like a punch in the gut. You've already rejected me and decided I'm not good enough to work at your magnificent company, but you still expect me to grovel and suck up to you. I've told this story before, but at a previous job at a BigCo I made the statement "we all do this for the money" [1]. I end up getting told by my manager that that was inappropriate and indicative of an attitude problem. It was candid, but is it untrue? I don't think so; you might do it for other reasons in addition to the money , but if the job stopped paying you then you would stop showing up, and that's totally fine. I am sure there are studies saying that being overly candid and honest leads to worse outcomes in corporations, and fine, maybe it's "necessary", but I don't have to like it. I wish I could live in the a utopia where people say what they actually mean. I wish I could live in a society were I'm not expected to pretend that this isn't fucking weird . "Weird" is the right word for it. It's weird that corporations seem to like being lied to. It's weird that everyone just goes along with it. It's weird that not everyone seems to think it's weird. [1] To be clear, I didn't bring this up out of nowhere; people were criticizing a potential job candidate trying to negotiate his salary higher, which I thought was a little unfair.
Having spent a long time in the consulting world and adjacent (national security particularly) spaces, I think the most pernicious thing about "jargon" is not that it serves as a social in-group bonding signal (which is part of the problem), but that it specifically conflates actions and outcomes in a way that bypasses critical thought. The use and misuse of natsec shibboleths like "lethality" is a good example; "we're going to maximize lethality," first implies that whatever we're doing (kicking out minority groups, spending more time on PT, committing war crimes) will "maximize lethality," implies that we have a working definition of whatever "lethality" is, and, critically, implies that "lethality" is necessary for the fulfillment of whatever our actual goals are. "Lethality" is an adjective, not a goal, but the second you start sprinkling your PPT with the military adjectives du jour (lethality, resilience, survivability, full-spectrum anything) then your audience is already nodding along. These are good things! Who doesn't want to be more lethal, more survivable, more full-spectrum? But a billion dollars later, you can see that none of this actually amounted to a strategy beyond "massive transfer of taxpayer dollars to the prime-of-the-day." The corporate world is, of course, even more prone to this; it's where the military got it from, after all. Slice out every jargonized adjective or verb from a proposal deck and see how little is often left, and how little it really addresses the user concerns.
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