This is cool, but also seem really complex and i'm not sure it makes sense pragmatically. - it sounds like its an optional mode you have to enable. That kind of defeats the point if you need to prove something after the fact - i guess you need internet to take a picture. :( - You are puting a lot of trust in apple's private cloud compute platform. - apple can revoke certification of a picture. I understand the appeal of this, all security systems eventually have failures, so its important to be robust against this. However if the point is to prove a picture is real (especially politically damaging ones), this is giving a lot of power to apple. Its meant to be in competition with C2PA, and i guess the idea is its much more secure against complex hardware attacks. However i think its worth asking who the target audience is and what threats they face. The primary issue with AI is it makes fake photos easy, not that it invented fake photos. Even Stalin manipulated photos back in the day. It is not a new thing, the problem is just being overwhelmed with them. with that in mind, are complex hardware attacks really that important? We just need to increase the difficulty floor, not solve fake photos for all time. No matter what you do, people can still use practical effects. It seems like this is almost trying to thwart spies and nation state adversaries, well forgetting that such well funded groups have the budget to fake photos the old fashioned way or if they really cared, bribe their way into apple.
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